By Peter D @carenvy
Upwardly mobile. Trendy. Hip. Urban. Chic. Unconventional. Oy vey!
Every press release you read these days, at least those in the car industry, uses this nauseating marketing-speak to drum up enthusiasm for the latest 5-door hatchback. It’s not just talk either – the cars themselves are fitted with the latest gadgets and aggressive styling to stir excitement in otherwise blasé young adults. In fact, if it’s not aimed at me specifically, the consummate mid-twenties urban professional, it’s apparently not worth building.